Daily Archives: March 26th, 2008

Websites/Online articles

(2008) KnowThis.Com : Planing for Market Research. Retrieved March 11.2008
http://www.knowthis.com/tutorials/principles-of-marketing/planning-for-market-research/primary-research-advantages.htm

Learn Marketing.net : Primary Research. Retrieved March 11.2008
http://www.learnmarketing.net/primaryresearch.htm

(2006) Market Research Portal : What is Primary Research?. Retrieved March 12.2008
http://www.marketresearchworld.net/index.php?option=content&task=view&id=802&Itemid

Tutor2u : Market Research – Primary Research. Retrieved March 11.2008
http://tutor2u.net/business/gcse/marketing_research_primary.htm

Books

Burger,A. 1991. Media Research Techniques : London : SAGE Publications. p 37-45. 91-96

Berger,A.2000. Media And Communication Research Methods : An Introduction Qualitative and Quantitative Approaches : USA : Sage Publications,Inc.
p 23-24. p 187-194. p 279

Davies,M.Mosdell,N.2006. Practical Research Methods for Media and Cultural Studies : Making People Count : Edinburgh : Edinburgh University Press Ltd. p 33-56

Dominick,J. Wimmer,R.2003. Mass Media Research : An Introduction : USA : Thomson Wadsworth. p 13-20. p 47-49. p 167-198

Jensen,K.2002. A Handbook of Media and Communication Research : Qualitative and quantitave methodologies : London : Routledge. p 209-215.p 235-249

Leedy,P. 1985. Practical Research : Planning and Design : USA : Macmillan Publishing Company. p 132-143. p 172-174

Preece,R.1994. Starting Research : An Introduction to Academic Research and Dissertation Writing : London : Continuum. p 40-45

I did research about Primary Research with all different sources that are books, journal and online articles. Actually I have a problem about this topic is Primary Research. What is my problem so far?

  • can’t find many sources only for ‘Primary Research’
  • many books and other sources don’t explain or specify about ‘Primary Research’ only
  • start to researching the sources that are related to the ‘Primary Research’ so there are so much works to be done
  • definitions of research and the methodologies can be different with all different area e.g.communication research, science research. etc
  • even a book that is called ‘Dictionary of Mass communication and Media Research’ doesn’t mention about what is ‘Primary Research’ at all
  • primary research #2 Jpg

  • this research can be very easy or very difficult
  • These are all the problems that I’ve got during the research about my group’s topic is ‘Primary Research’ and I think I can get more senses to resolve these problems as time goes by.