Websites/Online articles
(2008) KnowThis.Com : Planing for Market Research. Retrieved March 11.2008
http://www.knowthis.com/tutorials/principles-of-marketing/planning-for-market-research/primary-research-advantages.htm
Learn Marketing.net : Primary Research. Retrieved March 11.2008
http://www.learnmarketing.net/primaryresearch.htm
(2006) Market Research Portal : What is Primary Research?. Retrieved March 12.2008
http://www.marketresearchworld.net/index.php?option=content&task=view&id=802&Itemid
Tutor2u : Market Research – Primary Research. Retrieved March 11.2008
http://tutor2u.net/business/gcse/marketing_research_primary.htm
Books
Burger,A. 1991. Media Research Techniques : London : SAGE Publications. p 37-45. 91-96
Berger,A.2000. Media And Communication Research Methods : An Introduction Qualitative and Quantitative Approaches : USA : Sage Publications,Inc.
p 23-24. p 187-194. p 279
Davies,M.Mosdell,N.2006. Practical Research Methods for Media and Cultural Studies : Making People Count : Edinburgh : Edinburgh University Press Ltd. p 33-56
Dominick,J. Wimmer,R.2003. Mass Media Research : An Introduction : USA : Thomson Wadsworth. p 13-20. p 47-49. p 167-198
Jensen,K.2002. A Handbook of Media and Communication Research : Qualitative and quantitave methodologies : London : Routledge. p 209-215.p 235-249
Leedy,P. 1985. Practical Research : Planning and Design : USA : Macmillan Publishing Company. p 132-143. p 172-174
Preece,R.1994. Starting Research : An Introduction to Academic Research and Dissertation Writing : London : Continuum. p 40-45
